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Playbooks, product news and WhatsApp policy updates for Shopify stores in Pakistan.

Policy updates

WhatsApp Business Pricing Is Changing on October 1, 2026 — Here's What It Means for Pakistani Stores

For the first time since late 2024, Meta is going to start charging for WhatsApp conversations that used to be free. If your store runs customer support or order updates on the WhatsApp API, this directly affects your bill.

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